Client: Simon & Schuster | Penguin Random House | Hachette

Objective: Create a unique social media promotional marketing campaign for upcoming book launches. Deliver branded digital content to visitors.

Role: App development project manager, digital producer, PR & marketing liason, photography

Results: 50% increase in book sales revenue through streamlined author events. 25M+ impressions with branded promotional media. 100,000+ points of opt-in customer data for follow-up marketing opportunities.