Client: AT&T | Warner Bros | Awestruck

Objective: Celebrate “National Friends Day” and promote the 25th Anniversary of the hit TV show Friends with a flash mob of 25 Phoebe Buffay lookalikes, singing her signature song "Smelly Cat," at landmarks throughout New York City.

Role: Production Coordinator, Videography

Results: Estimated 55M+ impressions from appearances on the Today Show, WPIX TV, Inside Edition and coverage from Refinery 29, Ad Age, Yahoo, & MSN.